Digital Wave 2018 attracted almost 1,000 students, watch our highlights video from the day, and be inspired to pursue an exciting career in the ever-growing digital industry.

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Digital Wave 2018 attracted a variety of speakers, a huge ‘thank you’ to our acclaimed speakers, check out what they spoke about on the day.

  • Alex Price

    Alex Price

    CEO and Founder | 93Digital

    Strapped for cash as a teenager and unwilling to do chores around the house, Alex sought other ways to get some small change. Spotting web development as a way to make money from his bedroom, Alex founded his first digital agency before leaving school. Now 25, he runs 93Digital in his London office.

    Highlighting Adobe Dreamweaver as his go-to tool when he started his business, Alex’s other tips included remembering that patience is a virtue when living in an ‘instant’ world, that there are jobs for non-technical people in a technical world, and to focus on proving your skills with portfolios and passion projects as early in your career as you can.

  • Ashley Smith

    Ashley Smith

    Test Analyst at Mitrefinch Ltd & Co-founder of the York ‘Women in Tech’ chapter

    Fed up with describing test automation as just ‘something clever with computer’ Ashley spoke to the students about the role of a test analyst and the importance of testing technology, using gaming analogies to explain hard-to-grasp aspects.

    Advising students to start off in smaller companies where there are more opportunities to wear a number of hats and gain wider ranging experience, Ashley spoke of her journey into test automation – a function that saves her colleagues’ time by doing the dull tasks for them, meaning Ashley and her colleagues can get on with more important and exciting tasks!

    She also went into detail about the other types of roles she interacts with in the industry – from user researchers, frontend developers, technical authors, and Scrum Masters.

  • Jamie Spafford

    Jamie Spafford

    co-founder of SORTEDfood

    After the regretful purchase of a frozen donner kebab at university, Jamie and his school friend recognised that they needed to learn to cook simple, healthy food and began a YouTube channel dedicated to cookery. It turns out they were not alone and there was an entire generation of people like them looking for cooking advice.

    10 years on, SORTEDfood has built an online community of over 2 million subscribers and works with high-profile clients including The Co-op and Ford Mustang.

    Jamie proved to be a huge hit with the attending students, entertaining them with his audience-focused brand engagement videos (and being humble enough to show his early beginnings in YouTube videos - to much audience amusement!).

  • Hannah Brookes

    Hannah Brookes

    UX Content Strategist - Jellyfish

    Like Alex mentioned, the digital industry does offer opportunities for non-technical people – and, by self-admission, Hannah is one of those people. She might not be able to code, but she can write! After getting involved in journalism at her university newspaper, she discovered what she really loved was writing.

    Her tips included being flexible as the industry doesn’t always take you in the direction you anticipated, to always play to your strengths, and to discover how you like to work as this is just as important as what you like to work on.

  • Simon Harmer

    Simon Harmer

    Founder - Marmalade on Toast

    Kicking off with an interactive game, Simon got students to open Dwoodle – a doodle drawing application, running a competition for the best drawing. As an illustrator himself, as well as an agency founder, Simon shared his career journey – from how his career kicked off with an appearance on TV, to how illustrations were used by Hugo Boss to front an entire campaign! At Marmalade on Toast he now works with big brands, including Samsung to launch the Galaxy and Note models of their phones.

  • Steven “Woody” Woodgate

    Steven “Woody” Woodgate

    Marketing Lead - Microsoft

    The last speaker of the day spoke to the students about overcoming challenges – such as his dyslexia and dyspraxia and how this affected him at school and university. Adamant that your only limitations are those you give yourself, Woody reinforced the principle that people who say ‘you can’t do that’ aren’t very important! Now working at Microsoft, Woody credits technology with levelling the playing field for people who might otherwise face barriers in education and the workplace.

    Woody highlighted a study that learned 98% of children aged 5 are considered geniuses due to their creativity and ability to operate in a world not yet hindered by social expectations. He believes that creativity will be the key driver for a successful career in the future. He went on to explore 10 hotly anticipated potential future careers including space tour guides and biohackers, giving the students a glimpse of what the future could hold.

  • Luke Guppy

    Luke Guppy

    Development Director at PulseLive

    Luke took students on his career journey, taking us from 1997 – to the present day to discover how his career changed with the advent of the internet. Designing for newspapers in black and white, the internet opened up a whole new magical world!

    Luke spoke of how, despite being experienced in design, joining a large digital agency in 2009 taught him to never be comfortable as there is always someone better than you. This was a humbling story that taught students how a respectful attitude to others and a willingness to learn will get you far. He’s now a full-stack development director – a role that sees him blend the lines between front and backend development. Luke also shared his tips for getting – and keeping – a job in digital, as well as useful tools to help you along the way.

  • Gayathri Sudhakaran

    Gayathri Sudhakaran

    Head of Self-serve and Digital propositions

    What will happen in the future? What jobs will exist? These are just some of the questions asked by Gayathri. As it is estimated that 65% of today’s kids will end up in jobs that don’t even exist yet, the future can seem scary – how can you adequately prepare for such a future? Gayathri’s talk focused on how being human in a digital world will be the competitive advantage needed to get ahead.

Here are a few photos from Digital Wave 2018, to see more visit our Facebook album.

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